Make.com is a tool that allows users to automate workflows. Instead of manually posting updates, it can connect an RSS feed to Instagram and automatically share new content as it becomes available.
Prerequisites
Step 1: Create an RSS Feed with RSS.app
1. Copy the URL of any website, social media page, or other online source you want to track.
2. Paste the URL into our RSS Generator.
If the site is highly customizable or you just want more control over what to include in the feed, try using our RSS Builder.
3. Click Generate.
4. Your RSS feed should be ready within 20 seconds. Click Save to my Feeds to save it.
Use filters to customize the content that appears in your feed. You can exclude/include posts based on keywords, add custom text, replace text, etc.
Once the feed is generated and customized, copy the XML feed URL.
Step 2: Set up your Instagram Business connection
To publish via Make.com, Instagram must be a Business account linked to a Facebook Page you admin. If you haven’t done this yet:
1. Create (or switch to) an Instagram Business account and create a Facebook Page.
2. Link the Instagram account to the Page in Meta Accounts Center.
3. Complete any requested identity checks/Page Publishing Authorization.
Step 3: Create a new Scenario in Make.com
Now that your XML feed URL is ready, it’s time to create a scenario in Make.com.
A scenario is an automation workflow that connects apps and performs actions based on triggers.
1. Log into Make.com.
2. Click Create a new scenario.
3. Name your scenario (e.g., "RSS to Instagram Automation").
Step 4: Connect your RSS feed to Make.com
Next, we’ll set up Make.com to monitor your RSS feed and trigger new posts when updates are detected.
1. In the scenario editor, click + to add a module. Search for RSS and select Retrieve RSS Feed Items.
2. Configure the RSS module:
URL: Paste your RSS.app feed link.
Maximum number of returned items: Choose how many new posts to fetch at a time.
3. Click Save.
Step 5: Connect Make.com to Instagram
Now, we’ll set up Make.com to post content from your RSS feed to Instagram automatically.
1. Click + and add Instagram for Business (Facebook login) → Create a Photo Post.
2. Click Add to create a connection and follow the prompts to log into Facebook and grant access.
3. Select the Facebook Page linked to your Instagram Business account.
4. Map the RSS feed elements to the corresponding sections in Instagram.
In RSS.app feeds, the image URL is located under media:content → properties → url.
When mapping fields in Make.com, expand the feed item structure and select this path to correctly retrieve the image for your Instagram post.
5. Click Save.
Step 5: Test your automation
Before activating the workflow, test it to ensure it works as expected. Click Run Once in the bottom left corner and verify that the posts are appearing in your Instagram.
Step 6: Activate your automation
Once your test runs successfully, activate the scenario to run automatically.
In Make.com, toggle the Every 15 Minutes option and adjust the schedule settings based on your needs.
The ideal automation frequency depends on your RSS.app plan and refresh rate.
Click Save. The scenario will now execute automatically at the specified intervals.