Below is a step-by-step walkthrough for pushing RSS feed updates to a Make.com webhook endpoint and then posting it on Facebook.
Prerequisites
Step 1: Create an RSS Feed with RSS.app
1. Copy the URL of any website, social media page, or other online source you want to track.
2. Paste the URL into our RSS Generator.
If the site is highly customizable or you just want more control over what to include in the feed, try using our RSS Builder.
3. Click Generate.
4. Your RSS feed should be ready within 20 seconds. Click Save to my Feeds to save it.
Use filters to customize the content that appears in your feed. You can exclude/include posts based on keywords, add custom text, replace text, etc.
Once the feed is generated and customized, copy the XML feed URL.
Step 2: Create a webhook URL in Make.com
Now that your XML feed URL is ready, it’s time to create a scenario in Make.com.
A scenario is an automation workflow that connects apps and performs actions based on triggers.
1. Log into Make.com.
2. Click Create a new scenario.
3. Name your scenario (e.g., "RSS webhook Automation").
4. In the scenario editor, click + to add a module. Search for webhook and select Custom Webhook.
5. Copy the unique URL generated by Make.com.
Step 3: Set up the webhook URL in RSS.app
1. Go to your Webhook Settings.
2. Enter the Webhook URL generated by Make.com.
3. Select the feed you created in Step 1.
4. Click Send Test to verify it works as expected. It will be saved automatically.
RSS.app will send HTTP POST requests to your provided webhook URL as soon as a new post is added to the feed.
Check out our guide on RSS.app webhooks for more information.
Test the Connection
1. In Make.com, click Save in your scenario.
2. Right-click the Webhook module and click Run this module only.
3. In RSS.app, click Send Test next to your webhook.
You should see a 200 OK response and sample test data appear in Make.com.
Step 4: Connect to Facebook
1. Click + and add Facebook Pages → Create a Post with Photos.
2. Follow the prompts to log in with your Facebook account and select the Facebook Page you want to publish to.
3. Under Photos, click Add Item and choose Use a Photo URL as the Image Input Type.
4. Map the RSS feed elements to the corresponding sections.
In RSS.app feeds, the image URL is located under data → items new → thumbnail.
When mapping fields in Make.com, expand the feed item structure and select this path to correctly retrieve the image for your Facebook post.
6. Click Save.
Step 5: Test your automation
Before activating the workflow, test it to ensure it works as expected. Click Run Once in the bottom left corner and verify that the posts are appearing in your Instagram.
Make sure to click Send Test in RSS.app to trigger the webhook.
Step 6: Activate your automation
Once your test runs successfully, activate the scenario to run automatically.
From now on, RSS.app will forward new posts to your Make.com webhook as soon as they are added to your feed. Then Make.com will automatically process the content and publish it to Facebook according to your setup.