You can automatically send new reviews from a Trustpilot business page into Slack by generating an RSS feed of the reviews and connecting it to your Slack workspace. This lets you stay updated in real time without manually checking Trustpilot.
What This Does: New posts from a LinkedIn company page or company newsletter are automatically sent to a Slack channel of your choice.
This setup is commonly used to:
Monitor new customer reviews in real time
Alert support or success teams about negative feedback
Share customer sentiment with marketing or leadership teams in Slack
Step 1: Generate a Trustpilot RSS Feed
1. Copy the URL of the Trustpilot business page you want to forward to Slack.
2. Paste into RSS Generator.
3. Click Generate.
4. Your RSS feed should be ready within 20 seconds. Click Save to my Feeds to save it:
Use filters to customize the content that appears in your feed. You can exclude/include posts based on keywords, add custom text, replace text, etc.
Step 2: Set Up a Slack Alert
1. Click on the Slack icon in Feed Overview.
2. Log in with Slack and authorize RSS.app to post.
3. Select the Channel you want to post in by choosing it from the dropdown or finding it by channel ID.
If the channel is private, you’ll need to add our bot to it. Open Channel Details > Integrations > Add an app > Add News Alerts (our bot) to the channel.
4. Click Save.
The feed automatically checks the Trustpilot business page based on your plan’s refresh rate and adds them to your feed. New posts are sent to Slack as soon as they are detected.