Clay is a tool that allows users to automatically monitor an RSS feed and take actions, such as creating or updating records, running AI workflows, etc.
Prerequisites
Step 1: Create an RSS Feed with RSS.app
1. Copy the URL of any website, social media page, or other online source you want to track.
2. Paste the URL into our RSS Generator.
If the site is highly customizable or you just want more control over what to include in the feed, try using our RSS Builder.
3. Click Generate.
4. Your RSS feed should be ready within 20 seconds. Click Save to my Feeds to save it.
Use filters to customize the content that appears in your feed. You can exclude/include posts based on keywords, add custom text, replace text, etc.
Once the feed is generated and customized, copy the XML feed URL.
Step 2: Create a new Workbook in Clay
Now that your XML feed URL is ready, it’s time to create a new workbook in Clay.
A workbook is a table-based workspace where you can collect, store, and enrich data. Each row represents a record, and each column holds a specific type of information.
1. Log into Clay.com.
2. Click + New and select Workbook.
3. In the popup, scroll to the bottom and choose Custom from the Signals section.
Step 3: Set Up an RSS Feed
1. Use the search bar and type RSS.
2. Select Monitor RSS Feed from the list.
3. Paste your RSS feed URL from RSS.app.
4. Choose a Run Frequency. This determines how often Clay checks for new posts.
5. Select what you want Clay to do when new posts are detected, such as:
Create a new record for each article.
Update an existing record if a matching URL already exists.
Run AI workflows to summarize, classify, tag, or extract metadata.
Save your configuration. Clay will start monitoring the feed automatically based on your frequency settings.