Google Alerts is a simple way to monitor mentions of a keyword, company, competitor, product, or topic across Google News and the web. But when alerts only arrive by email, they can be difficult to organize, filter, summarize, or send to other tools.

With RSS.app, you can turn a Google Alert into a live RSS feed, combine multiple alerts, filter results, generate AI summaries, and send updates to Slack, Discord, Telegram, email, dashboards, and automation tools.

Go to Google Alerts and enter the topic you want to monitor.

You can create alerts for:

If you already have a Google Alert, open it and click Edit.

1. In the Google Alert settings, find the Deliver to option.

2. Change the delivery method from email to RSS Feed.

3. Then click Update Alert.

After saving the alert, an RSS icon will appear next to it. Click the RSS icon and copy the Google Alert RSS feed URL.

1. Open RSS.app and paste the Google Alert RSS feed URL into the RSS Generator.

2. Click Generate.

RSS.app will create a feed from your Google Alert. You can view the original native feed, or use the RSS.app version, which displays articles in a more readable format with images, source names, and metadata.

This makes it easier to scan new stories as they appear instead of waiting for an email digest.

Most monitoring workflows use more than one alert. You may have one Google Alert for your brand, another for competitors, and another for industry trends.

With Bundles, you can combine multiple Google Alert RSS feeds into one stream.

1. Open Bundles in RSS.app.

2. Add your Google Alert feeds.

3. Name the bundle.

4. Save it.

Now, instead of checking several email threads or separate feeds, you can monitor everything from one place.

Not every alert result is useful. RSS.app filters help you control what appears in your feed.

You can use filters to:

For more control, Advanced Rules let you customize the feed before it reaches your workflow. You can add custom text, replace URLs, remove unwanted content, or adjust feed items.

Google Alerts tells you when something matches your keyword. RSS.app helps you decide what should actually get through.

Instead of opening every article manually, you can use AI Brief to summarize the latest stories in your feed.

AI Brief can turn your Google Alert feed into:

This helps you quickly understand what happened, why it matters, and which stories need attention.

After your Google Alert is connected to RSS.app, you can decide what happens when a new article appears.

You can send updates to:

That’s it! Your Google Alert is now a live, filterable, automated feed in RSS.app.

Instead of stopping at your inbox, RSS.app lets you organize, filter, summarize, and route Google Alert updates wherever your team works.