Keeping up with what people are saying about your brand, competitors, or industry takes time. Conversations happen across multiple platforms and manually checking each source quickly becomes overwhelming.
With RSS.app, you can collect updates from multiple platforms, combine them into one feed, and use AI Brief to generate a daily summary of the conversations and trends that matter most.
What you’ll build
In this guide, you’ll:
Step 1: Gather Your Sources
Start by deciding what you want to monitor.
This could include:
Your brand name
Competitor mentions
Product keywords
Industry trends
Customer pain points
Emerging topics in your niche
A good starting point is to monitor a mix of community discussions, fast-moving conversations, and news coverage.
1) Track conversations on Reddit
Reddit is useful for monitoring candid discussions. People often share honest opinions, frustrations, recommendations, and comparisons in communities that are harder to surface elsewhere. Tracking Reddit can help you spot recurring pain points, feature requests, customer questions, or emerging topics in your industry.
1. Search Reddit for your brand, product, or industry keyword.
2. Copy the URL and paste it into the RSS Generator.
3. Click Save To My Feeds.
2) Track real-time conversations on X
X helps you monitor fast-moving conversations. People often react to launches, announcements, trends, and breaking events in real time. Tracking X can help you spot shifts in attention, monitor competitor mentions, and identify topics gaining traction.
1. Search X for your brand, competitors, or keywords.
2. Copy the search URL and paste it into the RSS Generator.
3. Click Save To My Feeds.
3) Validate trends with Google News
Google News helps add broader context to social conversations. Not every discussion becomes an industry trend. Tracking Google News helps you see which topics are gaining wider attention through media coverage, publications, and industry reporting.
1. Search Google News for your company, competitors, industry topics, or important keywords.
2. Copy the search URL and paste it into the RSS Generator.
3. Click Save To My Feeds.
Tip: You can also add LinkedIn company pages, competitor blogs, industry publications, subreddits, or any public webpage you want to monitor.
Step 2: Combine multiple sources (optional but recommended)
If you want a single briefing from multiple publications:
Go to Bundles.
Click New Bundle.
Add your feeds and name the Bundle.
Click Create.
This creates one combined feed that AI Brief will use as input.
Step 3: Enable and configure AI Brief
1. Open your feed or bundle.
2. Toggle AI Brief on.
3. Click Generate to create your first summary.
AI Brief reads the recent posts in your feeds and creates a single summary, so you don't need to read every post individually.
4. Open the AI Brief tab and adjust the settings.
You can customize how the brief is generated:
Select a personality to shape the tone of the summary
Choose a format depending on how you want information organized
Write a custom prompt for more specific reporting
Step 4: Schedule automatic summaries
To receive a daily briefing:
Go to the Schedule tab.
Set frequency to Daily.
Choose your preferred time and timezone (e.g. 08:00 AM in GMT+1).
When scheduling is enabled:
AI Brief will automatically generate summaries using the latest posts
The most recent items in your feed are included in each summary
Step 6: Choose how to receive your briefing
Once your summary is ready, you can send it wherever your team already works.
From your Feed Overview, connect your preferred destination:
When you connect a destination, RSS.app sends the latest brief to confirm everything is working.