Your competitors are constantly publishing — blog posts, case studies, product updates, webinars, and thought leadership. If you're not paying attention, you're missing valuable insights that could shape your own content strategy.
With RSS.app, you can automate competitor monitoring and receive updates on their content in real time. This saves hours of manual checking and gives you a clear picture of their messaging, cadence, and strategic focus.
Track Competitor Blog Updates Automatically
Most competitors publish content on their blog to attract and convert leads. You can follow those updates using an RSS feed, even if their blog doesn’t offer one natively.
How to do it:
1. Paste the URL of your competitor’s blog into the RSS Generator.
2. Click Generate, then Save to My Feeds to save it to your dashboard.
Now you’ll see every new post and know what topics they’re focusing on.
Tip: Apply filters to include only posts with “report”, “case study”, or “new feature”.
Monitor Thought Leadership & Product Updates
Some companies don’t just blog — they post to Medium, Substack, or their own changelog or updates page. You can generate RSS feeds for those, too.
Examples:
Product changelogs
Medium profile
Substack
Paste these URLs into the RSS Generator and click Generate.
Tip: Use the Builder's Change Detection mode to track specific elements (like a product feature box) on a page that doesn’t change often but matters when it does.
Monitor Competitor Social Media Updates
You can easily track your competitors’ latest social media posts by generating RSS feeds from their public profiles.
How to do it:
1. Copy the URL of a competitor’s profile on X (Twitter), LinkedIn, Instagram, YouTube, or subReddit.
2. Paste the URL of your competitor’s blog into the RSS Generator.
3. Click Generate, then Save to My Feeds to save it to your dashboard.
You’ll now get an RSS feed of their latest social updates. Perfect for monitoring product launches, marketing campaigns, and brand messaging across platforms.
Bundle Multiple Competitor Feeds into One Dashboard
If you’re tracking several competitors, create a Bundle to consolidate everything.
How to do it:
1. Go to the Bundles tab and then click + New Bundle.
2. Add the feeds from each competitor’s blog, changelog, or newsletter.
3. Give the feed a title and click Create.
Now you have a single stream of competitive content intelligence. Use it for internal review, strategic planning, or inspiration.
Set Up Alerts for New Competitor Content
Don’t waste time checking feeds. Get notified when something new is published.
How to do it:
1. Click on the Slack, Discord, or Telegram icon in the feed you want to track.
2. Connect your workspace or bot.
3. Set the posting channel and message format.