Want to understand what type of content performs best with your audience? RSS.app can help you test and optimize your content strategy by allowing you to distribute, tag, and track different content types across multiple channels.
Why This Use Case Is Helpful
Identify top-performing content themes or formats
Improve clickthrough rates and engagement
Align your publishing strategy with audience interest
1. Create Topic-Based Feeds or Bundles
Go to our RSS Generator.
Paste the URL of blogs, industry news, tutorials, or any other categories you want to test with your audience. Or you can simply enter keywords into the Generator to create topic-specific feeds.
Click Save to My Feeds.
This allows you to test which topics resonate most with your audience.
2. Add UTM Tags to Your Feed Links
Go to the Widget section of your feed and click Customize.
Scroll to the UTM Tags section.
Enable and fill in the following fields:
utm_source (e.g., rss_widget, email_digest)
utm_medium (e.g., website, email)
utm_campaign (e.g., content_test_march)
utm_content (e.g., ai_news, tutorials, webinars)
This will allow you to track individual link performance in Google Analytics.
3. Distribute Your Feeds Across Channels
Use different widgets to send feeds to your:
Each channel can offer a different view of what your audience clicks on.
4. Monitor Performance
Check Google Analytics or your email platform to track:
Clickthrough rates by topic (using utm_content)
Engagement by platform (utm_medium)
Overall effectiveness of content buckets (utm_campaign)
You’ll quickly see which themes drive the most traffic or conversions.
Tips:
Rotate content types weekly to prevent fatigue
Run A/B tests by switching widget types or copy styles
Use RSS.app's filters to fine-tune each topic stream